A 150 year time-line picturing iconic individuals captured candidly on polaroids evoking a sense of recognitions and respect.

Upon closer inspection, the hero icon is subtlety revealed to be the Heinz Ketchup Bottle, always present over the past 150 years, connection the icons and reinforcing the campaign message “It has to be Heinz, it always has been”.

 It Has to be heinz

Fergus Tillyard x Jessie Coleman